MY WORK
Some pieces of work that I’m proud of…
This is a select from a series called #INTHESEJEANS that I created for an editorial brand I started where I have influential people in the fashion industry tell me the backstory behind their favorite pair of jeans. For this project, I art direct all of the shoots, write all of the onsite and social copy, and create all of the original social assets.
I helped launch Platform, Teen Vogue’s first paid Instagram partnership in collaboration with Nike. During the development stage, I had a hand in everything from creating the visual identity of the account, to content ideas, brand voice and feel.
For Teen Vogue's annual Acne Awards, I helped produce a video showing readers how to cover up their acne scars, with a focus on highlighting diversity. Click through to watch the video.
This is one of many original social assets that I created to promote onsite features on COOLS.com. These original assets were part of a larger brand overhaul that I spearheaded.
To promote Calvin Klein’s Coachella activation, I created a video asset in partnership with fashion influencer and CK Advocate Lizbeth Hernandez where she took users into the activation onsite. The video garnered over 600,000 views on IGTV. To watch the video, click through.
Many brands have asked me to consult on Pinterest strategy because of my expertise on the platform. Here's one of the moodboards I've curated for the platform.